Brand ambassador for customer acquisition.
Want to build your brand? We have qualified ambassadors to do so.
Brand ambassadors are those key individuals who basically build your brand. How? By promoting your brand to a mass audience. Generally, companies chose those individuals as brand ambassadors who have an impact on the target audience. They are able to influence people, their likeability quotient is high and has a fan following. They are crowd pullers and are able to create a buzz in the society. These generally include celebrities, sports personalities, and other popular figures. They represent the brand and hence play a crucial role in building any brand and acquiring more customers.
The problems companies face today is that they have many sales representatives but no brand ambassadors. What’s the difference? Sales reps usually focus on targeting new customers and their relationship with the customers is only until the deal is made. Whereas a brand ambassador is a professional who deals with a mass audience and their personality is such that their recommendations work in favor of acquiring more clients. They represent your brand and ensure to make a difference.
Hence finding a brand ambassador who can represent your brand in its true sense is crucial. They must have a basic knowledge of the brand they are building and also about the company and its vision. Customers must be able to relate to them and the brand together. It’s also important that they have a good public image because a bad reputation affects the brand image too. Also, they must be a brand by themselves and must have an audience. Finding the right brand ambassador is like getting a complete package and it’s quite a task for any company to be able to do so.
Fortunately today there are many startups like Taskmo (FeedMyPockets Formerly), who offer staffing solutions, where companies can leverage upon them to hire professional brand ambassadors. After all, hiring a good brand ambassador is the first step taken by a company to build its brand.